AI Companies Are Embracing DOOH to Reach Consumers Beyond Online Platforms

Written by Chloe Coleman | February 24, 2025

The boundaries between the digital and physical worlds are disappearing. As consumer behavior evolves, brands must establish a presence beyond online platforms to capture attention in real-world environments.

Some of the top recent advertisers on the Smartify Digital Out-of-Home Network are AI technology companies—businesses that once relied solely on digital channels to reach new customers. So why are these innovators embracing DOOH? Because it offers a powerful, data-driven extension of their digital marketing efforts while delivering real-world impact.

“AI companies are increasingly embracing Digital Out-of-Home (DOOH) as a foundational component of their omni-channel strategy, allowing engagement with target-audiences beyond online platforms in high-impact, real-world environments. By leveraging Smartify’s street-level urban panel network as well as our diversified retail media network, these emerging industry leaders are delivering dynamic, contextually relevant messaging at scale. - Oleg Vyadro, President, Smartify

The Shift: Why AI-Driven Brands Are Investing in DOOH

AI-driven businesses thrive on data, precision, and automation—qualities that DOOH has now fully integrated. Here’s why digital-first brands are taking over the streets:
- Targeting Without Cookies:
As privacy regulations limit third-party cookies, DOOH provides a powerful alternative with audience-based targeting and measurable insights.
- Breaking Through Digital Clutter:
Consumers are bombarded with online and social ads. DOOH allows brands to engage audiences in fresh, immersive ways in physical spaces, from city centers to shopping centers and EV charging stations.
- Omni-channel Integration:
DOOH now seamlessly integrates with campaigns across all marketing touchpoints joining customers on their daily journeys.
- Data-Driven Optimization:
Programmatic DOOH allows for real-time content adjustments based on audience behaviors, weather conditions, and even traffic patterns.
- Hyper-Relevant Messaging:
AI-driven brands use DOOH to display dynamic, context-aware messages that resonate with specific audiences at specific times.
- Bridging Online and Offline Journeys:
DOOH encourages action—QR codes, geofencing, and retargeting extend customer engagement from physical ads to digital conversions.

AI in Real Life

These AI-focused Tech companies are already seeing success with DOOH.

Sourcegraph, a code search and intelligence tool, is speaking directly to software developers with clear messaging and a QR code to enable developers to get more information or they can book a demo on the spot, while Intel is visually demonstrating the productivity power of its new HP AI PC.

ZoomInfo is promoting its new Business Intelligence platform.

The Future of DOOH for AI-Driven Companies

The future of DOOH is powered by AI. As technology advances, we’ll see:

- Personalized, AI-Generated Content: AI will optimize DOOH creatives in real-time based on user engagement and sentiment analysis.
- Deeper Integration with Smart Devices: Expect seamless interactions between DOOH screens and mobile devices, wearables, and connected cars.
- Enhanced Measurement & Attribution: AI-powered analytics will provide real-time attribution, helping brands understand how DOOH drives digital and in-store conversions.

The New Normal for Advertising

The lines between digital and physical advertising have officially blurred. AI-driven brands are no longer confined to the online world—they are leveraging DOOH to build trust, expand reach, and create omni-channel marketing experiences. As the technology behind DOOH continues to evolve, the synergy between AI, automation, and physical media will define the future of advertising.

Is your brand ready to bridge the digital and physical worlds?

Contact our team to explore the power of DOOH in your marketing strategy.

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