In today's dynamic advertising landscape, urban panels have emerged as game-changers in Digital Out-of-Home (DOOH) advertising. At Smartify, we're witnessing firsthand how these innovative platforms are revolutionizing the way brands connect with urban consumers. Out-of-home advertising, including DOOH, produces the highest levels of consumer recall compared to other media channels*. Research indicates that 88% of adults have noticed an Out-of-Home (OOH) advertisement in the past 30 days, with urban panels contributing significantly to this widespread visibility*.
High-end shopping districts demand premium advertising experiences. Ultra-high resolution displays create stunning visual environments that complement luxury retail environments. Integration with store windows and mobile retargeting creates seamless shopping journeys, while sophisticated audience measurement tools provide detailed insights into campaign performance.
At Smartify , we've pioneered a unique approach to urban panel advertising. Our dual-sided digital displays create powerful touch points in high-traffic locations like restaurants, real estate offices, and fitness centers. The street-facing urban panel captures pedestrian attention with dynamic content, while interior retail media displays engage customers already primed for specific products or services.
Our network's strength lies in its contextual relevance. When a fitness brand advertises on a Smartify panel at a gym, it reaches both active gym-goers on the inside screen and pedestrians passing by who may be interested in a healthier lifestyle. This dual-audience approach maximizes campaign impact and delivers outstanding ROI for our advertising partners.
The most successful DOOH campaigns leverage multiple display types to build meaningful connections throughout the consumer journey.
Key benefits driving the growth of urban panel networks include:
Precise audience targeting through strategic placement
Extended engagement through value-added services
Rich data collection for campaign optimization
Seamless integration with mobile and social media
Real-time content adaptation and environmental awareness
As we continue to innovate in the DOOH space, Smartify is committed to helping brands harness the full potential of urban panel advertising. Our network's unique combination of location intelligence, dual-sided engagement, and contextual relevance positions us at the forefront of this exciting evolution in outdoor advertising.
Ready to transform your brand's urban presence? Contact our team to learn how our network can amplify your next campaign.
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