---
title: "Let's DOOH This, by Smartify, Episode 2: DOOH and the Evolution of Real Estate Marketing"
description: "Watch Let's DOOH This Episide 2: DOOH and the Evolution of Real Estate Marketing, featuring Smartify CEO Joe Kunigonis and Maverix Consulting founder Jeff Kennedy."
---

[blog ](https://blog.smartifymedia.com)

# [Let's DOOH This, by Smartify, Episode 2: DOOH and the Evolution of Real Estate Marketing](https://blog.smartifymedia.com/lets-dooh-this-by-smartify-episode-2-dooh-and-the-evolution-of-real-estate-marketing)

 Written by [Debbie Williams](https://blog.smartifymedia.com/author/debbie-williams) | September 3, 2025

What makes digital out-of-home so powerful? According to Jeff Kennedy, founder of [Maverix Advisory Group](https://maverixadvisory.com/) and former VP at LeadingRE, it’s the unmatched *emotional connection* created by customized, dynamic media.

In this episode of *Let’s DOOH This*, Smartify CEO Joe Kunigonis sits down with Jeff to explore how real estate marketing is being reshaped by DOOH and retail media. Together, they cover:

- Why 98% of static billboards fail to connect emotionally — and why video wins.
- How digitizing real estate offices, storefronts, and gyms opens hyper-local advertising opportunities.
- The role of AI in enabling real-time audience targeting and delivering the right message at the right time.
- How dynamic digital media empowers agents and brokers to go beyond brand awareness into real engagement.

From evolving beyond backlit window displays to envisioning AI-driven personalization, this conversation dives into how DOOH is redefining real estate marketing strategies today — and what’s coming next.

 

👉 Listen now:

 

[View full post](https://blog.smartifymedia.com/lets-dooh-this-by-smartify-episode-2-dooh-and-the-evolution-of-real-estate-marketing)

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