In the world of advertising, few sectors understand the power of visibility quite like personal injury law. Legal services have quietly been among the biggest investors in Out-of-Home (OOH) media for over a decade and the numbers speak volumes.
For the past four years, the legal category has ranked among the top two spenders in OOH, claiming the number one spot for the last two. It’s not a temporary trend—it’s a calculated move in a fiercely competitive industry where local trust, name recognition, and timing are everything.
Digital Out-of-Home (DOOH) advertising is not just a modern upgrade to the traditional billboard, it’s a powerful extension of a firm’s marketing funnel. It connects attorneys with potential clients in high-traffic, high-intent environments, from major intersections and commuter routes to retail centers. For personal injury attorneys, that visibility often translates to real opportunity.
The U.S. tort system costs topped $529 billion in 2022, representing over 2% of the U.S. GDP. That’s a staggering figure, and it helps explain why personal injury law firms invest heavily in staying visible. In many U.S. markets, they are the marginal bidders for roadside billboards, outpacing traditional brand advertisers because the return on visibility can be so direct and so significant.
- Local Impact at Scale: Whether it’s a screen at a major intersection or a panel near a hospital or courthouse, DOOH puts firms in front of the people they serve—precisely when trust and familiarity matter most.
In 2024 alone, there was a 16% increase in OOH investment from legal services, which is a strong vote of confidence from an industry that doesn’t throw money at ineffective channels. They invest in what works, and OOH works.
The Smartify premium urban panel and retail media network gives personal injury firms access to premium, third-party-audited locations in top U.S. markets. From city streets to retail environments, our platform is flexible, scalable, and optimized for reaching audiences where they live, work, and make decisions.
Injury law is local. Visibility is critical. Smartify DOOH is the bridge. Find out how Smartify can help your firm stay top of mind, when it matters most.
Contact us to see how other law firms are leveraging the Smartify DOOH Network and how you can Smartify your campaigns.