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Smartify Media (“Smartify”) has been named the 2025 Startup of the Year by The Advertising Club of New York in recognition of its national leadership in the emerging programmatic digital-out-home sector. The esteemed award establi...
Celebrating the Heart of Entrepreneurship: A Day in the Life at Figurella Small business owners are the original entrepreneurs - the risk-takers who turn dreams into reality with dedication, creativity, and innovation. In the world of Figurella entre...
When you think about screens in your life, you likely think of ones you control—your phone, your laptop, your Netflix queue. But what about the ones you don’t? That’s where Digital Out-of-Home (DOOH) comes in. What is DOOH? Joe describes DOOH as "the...
The phrase “Smart City” has been floating around for years — often sounding more like a buzzword than something you can touch, feel, or witness in action. But for those who live and work in places like New York City, Paris, or Seoul, the transformati...
When leaders align on vision, innovation follows. That was the clear takeaway when Smartify Media’s co-founders Joe Kunigonis (CEO) and Lenny Zappa (COO) sat down with Screenverse co-founders Adam Malone (CEO) and David Weinfeld (President) to talk a...
The technological partnership between Samsung and Smartify has helped RE/MAX Metro, a prominent real estate agency in downtown St. Petersburg, Fla., to transform its office space and elevate its brand with Samsung's dual-sided OMN-D Series digital di...
The boundaries between the digital and physical worlds are disappearing. As consumer behavior evolves, brands are focused on their presence beyond online platforms to capture attention in real-world environments. Some of the top recent advertisers on...
In digital out-of-home (DOOH) advertising, there’s a fine line between background noise and genuine impact. At Smartify, we bridge that gap by ensuring ads don’t just reach an audience—they connect with them at the perfect moment, with the right mess...
Wrigleyville Sports is more than a store. It’s a family-run tradition for 35 years and a community staple for fans visiting Wrigley Field. With a little help from modern technology, they’re finding new ways to connect with their customers and share t...
There's no better way to reach audiences with outdoor allergies than by leveraging out-of-home (OOH) advertising. While consumers are out and about and dealing with the side effects of allergens, an over-the-counter allergy relief brand utilized digi...
Across cities worldwide, urban panels are reshaping the advertising landscape. These sleek, digital displays are an evolution of traditional billboards, a modern fusion of technology, digital engagement, and data verified placement. Urban panels are ...
With our partners at Screenverse, Smartify's Digital Out-of-Home (DOOH) network played an important role in Nokia’s strategic advertising campaign, contributing to a +68% lift in purchase intent and demonstrating the power of targeted DOOH media in i...
