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Every few years, the FIFA World Cup transcends sports to become a global cultural moment. Fans gather in stadiums, bars, city centers, and living rooms across the world, turning everyday spaces into shared cultural moments. Increasingly, out-of-ho...
What makes digital out-of-home so powerful? According to Jeff Kennedy, founder of Maverix Advisory Group and former VP at LeadingRE, it’s the unmatched emotional connection created by customized, dynamic media. In this episode of Let’s DOOH This, Sma...
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Real estate marketing has always relied on the power of visibility — signs in the window, flyers on the counter, listings in the local paper. But in a media landscape defined by real-time content and multi-channel engagement, traditional signage is n...
Introducing Let’s DOOH This, by Smartify — a podcast for exploring the future of outdoor and retail media. Each episode will bring together voices from advertising, real estate, technology, and brand marketing to explore how Digital Out-of-Home (DOOH...
Smartify Media is now the exclusive provider of high-impact digital storefront displays for Leading Real Estate Companies of the World®, a global network of 550 market-leading real estate firms. Named 2025 Startup of the Year by the Advertising Club ...
In a campaign that feels just as native to the sidewalk as it does the screen, Venmo and TikTok Shop have collaborated to promote an experience that’s as seamless as it is social: paying with Venmo directly on TikTok Shop. But rather than confining t...
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In today’s hyper-competitive direct-to-consumer (DTC) market, success demands more than just digital savvy, it requires seamless integration across the physical and digital worlds. Factor Meals, the popular prepared meal delivery brand, is doing just...
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The boundaries between the digital and physical worlds are disappearing. As consumer attention is becoming more difficult to capture, social media platforms like Meta and TikTok—are expanding beyond online channels to reach new users in real-world en...
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In the world of advertising, few sectors understand the power of visibility quite like personal injury law. Legal services have quietly been among the biggest investors in Out-of-Home (OOH) media for over a decade and the numbers speak volumes. For t...
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Everyone is familiar with out-of-home advertising—the billboards on the highway, the signs in the airport, the posters in the subway. For real estate brokers and agents, yard signs, bus benches, and billboards have been common advertising outlets for...
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In the fast-moving world of media planning, one thing is crystal clear in 2025: Out-of-home (OOH) is no longer a supporting player—it’s the performance channel leading the charge. New data from Solomon Partners, released in June 2025, reveals that OO...
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Smartify was recently named Startup of the Year by The Advertising Club of New York, a distinction highlighted on a large DOOH billboard in the heart of Times Square, the most iconic stage in media. This recognition is more than a professional achiev...
