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Everyone is familiar with out-of-home advertising—the billboards on the highway, the signs in the airport, the posters in the subway. For real estate brokers and agents, yard signs, bus benches, and billboards have been common advert...
Real estate marketing has always relied on the power of visibility — signs in the window, flyers on the counter, listings in the local paper. But in a media landscape defined by real-time content and multi-channel engagement, traditional signage is n...
Smartify Media is now the exclusive provider of high-impact digital storefront displays for Leading Real Estate Companies of the World®, a global network of 550 market-leading real estate firms. Named 2025 Startup of the Year by the Advertising Club ...
In a campaign that feels just as native to the sidewalk as it does the screen, Venmo and TikTok Shop have collaborated to promote an experience that’s as seamless as it is social: paying with Venmo directly on TikTok Shop. But rather than confining t...
In today’s hyper-competitive direct-to-consumer (DTC) market, success demands more than just digital savvy, it requires seamless integration across the physical and digital worlds. Factor Meals, the popular prepared meal delivery brand, is doing just...
The boundaries between the digital and physical worlds are disappearing. As consumer attention is becoming more difficult to capture, social media platforms like Meta and TikTok—are expanding beyond online channels to reach new users in real-world en...
In the world of advertising, few sectors understand the power of visibility quite like personal injury law. Legal services have quietly been among the biggest investors in Out-of-Home (OOH) media for over a decade and the numbers speak volumes. For t...
In a world of digital noise and consumer distrust, DOOH offers advertisers the ability to be seen, believed, and remembered — all while delivering measurable, real-world results. DOOH combines the best of both worlds — the prestige and scale of tradi...
Smartify Media (“Smartify”) has been named the 2025 Startup of the Year by The Advertising Club of New York in recognition of its national leadership in the emerging programmatic digital-out-home sector. The esteemed award established in 1959, celebr...
Introducing Let’s DOOH This, by Smartify — a podcast for exploring the future of outdoor and retail media. Each episode will bring together voices from advertising, real estate, technology, and brand marketing to explore how Digital Out-of-Home (DOOH...
In the fast-moving world of media planning, one thing is crystal clear in 2025: Out-of-home (OOH) is no longer a supporting player—it’s the performance channel leading the charge. New data from Solomon Partners, released in June 2025, reveals that OO...
Smartify was recently named Startup of the Year by The Advertising Club of New York, a distinction highlighted on a large DOOH billboard in the heart of Times Square, the most iconic stage in media. This recognition is more than a professional achiev...
