Smartify was recently named Startup of the Year by The Advertising Club of New York, a distinction highlighted on a large DOOH billboard in the heart of Times Square, the most iconic stage in ...
Smartify Blog
Personal Injury Attorneys Are Power Users of Out-of-Home Advertising
In the world of advertising, few sectors understand the power of visibility quite like personal injury law. Legal services have quietly been among the biggest investors in Out-of-Home (OOH) media for over a decade and the numbers speak volumes. For t...
The Critical Role of DOOH Advertising in Omnichannel Success
In a world of digital noise and consumer distrust, DOOH offers advertisers the ability to be seen, believed, and remembered — all while delivering measurable, real-world results. DOOH combines the best of both worlds — the prestige and scale of tradi...
Smartify Named 2025 Startup of the Year by The Advertising Club of New York
Smartify Media (“Smartify”) has been named the 2025 Startup of the Year by The Advertising Club of New York in recognition of its national leadership in the emerging programmatic digital-out-home sector. The esteemed award established in 1959, celebr...
Smartify and Samsung Help Figurella Connect With the Community
Celebrating the Heart of Entrepreneurship: A Day in the Life at Figurella Small business owners are the original entrepreneurs - the risk-takers who turn dreams into reality with dedication, creativity, and innovation. In the world of Figurella entre...
Why Every Piece of Real Estate Has Media Value: Joe Kunigonis on the “Where We Buy” Podcast
When you think about screens in your life, you likely think of ones you control—your phone, your laptop, your Netflix queue. But what about the ones you don’t? That’s where Digital Out-of-Home (DOOH) comes in. What is DOOH? Joe describes DOOH as "the...
Smartify and the Soul of the Smart City
The phrase “Smart City” has been floating around for years — often sounding more like a buzzword than something you can touch, feel, or witness in action. But for those who live and work in places like New York City, Paris, or Seoul, the transformati...
Smartify + Screenverse: Powering the Future of Digital Out-of-Home
When leaders align on vision, innovation follows. That was the clear takeaway when Smartify Media’s co-founders Joe Kunigonis (CEO) and Lenny Zappa (COO) sat down with Screenverse co-founders Adam Malone (CEO) and David Weinfeld (President) to talk a...
AI Companies Are Embracing DOOH to Reach Consumers Beyond Online Platforms
The boundaries between the digital and physical worlds are disappearing. As consumer behavior evolves, brands are focused on their presence beyond online platforms to capture attention in real-world environments. Some of the top recent advertisers on...
Right Place, Right Time: The Power of Context in DOOH Advertising
In digital out-of-home (DOOH) advertising, there’s a fine line between background noise and genuine impact. At Smartify, we bridge that gap by ensuring ads don’t just reach an audience—they connect with them at the perfect moment, with the right mess...
Wrigleyville Sports Partners with Smartify and Samsung to Share Their Business Story
Wrigleyville Sports is more than a store. It’s a family-run tradition for 35 years and a community staple for fans visiting Wrigley Field. With a little help from modern technology, they’re finding new ways to connect with their customers and share t...
Nokia & Smartify Media: A DOOH Advertising Success Story
With our partners at Screenverse, Smartify's Digital Out-of-Home (DOOH) network played an important role in Nokia’s strategic advertising campaign, contributing to a +68% lift in purchase intent and demonstrating the power of targeted DOOH media in i...
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