Venmo, TikTok Shop & DOOH Prove: Social Commerce Belongs on the Street

In a campaign that feels just as native to the sidewalk as it does the screen, Venmo and TikTok Shop have collaborated to promote an experience that’s as seamless as it is social: paying with Venmo directly on TikTok Shop.

But rather than confining the message to mobile or computer screens, they broadcast their message on Digital Out-of-Home (DOOH) channels, including the Smartify network, to amplify it IRL, elevating everyday moments into shareable brand encounters.

The Creative:
The high-energy video campaign blends TikTok’s signature swipe-style visuals with Venmo’s sleek interface, served up across high-visibility DOOH screens in major cities.Seen on street-level screens and retail-facing displays, the creative brings digital shopping culture right into the real world—with one clear message:
“Shop TikTok. Pay with Venmo.”

Breaking the Walled Garden
Social-first brands are realizing they can’t rely solely on algorithms and in-app experiences. Real-world attention still matters, especially when it drives search, conversations, and conversions back online. DOOH is the bridge between digital intent and physical visibility.

Owning the Real World
By running this campaign on DOOH channels, including Smartify’s premium DOOH network, TikTok Shop and Venmo made a strategic move: putting their message directly in front of urban consumers where attention is high and the message is unskippable. 

Gen Z-Approved, Marketer-Endorsed
This isn’t billboard 1.0. It’s programmatic, flexible, and designed to match the speed of culture. And in a world where "TikTok made me buy it" is practically a sales strategy, this campaign makes perfect sense.

Smartify is proud to power campaigns that help brands break beyond the feed and into real-world relevance.
If your brand is looking to connect with consumers in context—on the street. in the moment, and at scale—we’re here to help.  Contact our team.