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Smartify Media is proud to sponsor Project Place's annual Climb for a Cause event at Fenway Park, bringing real-world visibility to a mission that continues to make an impact across Greater Boston. Smartify has supported Climb for a Cause since the e...
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One of the most common questions small business owners ask is: "How can I advertise my local business?" For years, the answer usually started with online channels, search ads, social media ads, display banners, email campaigns, and sponsored posts. T...
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The most effective local advertising does not interrupt the consumer journey. It fits naturally into it. Car Washes, like GO Car Wash, deliver captive audience attention for local businesses and national brands through digital out-of-home advertising...
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The measurement tools are real, the inventory quality gap is wider than most plans account for, and the agencies winning on DOOH right now know the difference. This post breaks down what's changed, what still matters, and how to make the case to clie...
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Digital out‑of‑home (DOOH) has officially evolved from emerging to essential. Global DOOH investments are on pace to top $50 billion by 2026, embedding digital screens at the core of cities, commutes, and commerce. At the same time, programmatic tech...
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Out-of-home (OOH) advertising isn’t just about awareness anymore, it’s fueling the sports economy and fan engagement at every level. According to new national research from the Out of Home Advertising Association of America (OAAA) and The Harris Poll...
Three days at POSSIBLE in Miami brought together leaders across media, technology, and culture to explore one defining question: what does the future of advertising actually look like? For Smartify, this was more than a conference. As a media partner...
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For too long, the digital out-of-home (DOOH) industry has been defined by its containers — kiosks, EV chargers, windows, bus shelters, and walls — instead of its true value: the audiences we reach and the outcomes we create. After nearly three decade...
In this episode of Let’s DOOH This, Smartify Media CEO Joe Kunigonis sits down with industry legend David Sable, Vice Chairman of Stagwell and one of marketing’s most enduring creative voices. Together, they explore what it really means to be human i...
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When we talk about what drives sales, most marketers jump straight to performance metrics—impressions, clicks, conversions. But the truth is, the metric that matters most is trust. Without it, performance is a short-lived spike; with it, brands build...
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In today’s crowded digital landscape, brands and local businesses alike are searching for ways to stand out, connect authentically, and make a lasting impact. That’s why more marketers are turning to Digital Out-of-Home (DOOH) advertising, which is a...
