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The real estate industry is at an inflection point. The advertising tactics that worked in 2010 don’t work anymore. Even the strategies that felt cutting-edge in 2025 are already losing effectiveness. AI has reshaped search. Paid social is crowded. A...
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Digital out‑of‑home (DOOH) has officially evolved from emerging to essential. Global DOOH investments are on pace to top $50 billion by 2026, embedding digital screens at the core of cities, commutes, and commerce. At the same time, programmatic tech...
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Out-of-home (OOH) advertising isn’t just about awareness anymore, it’s fueling the sports economy and fan engagement at every level. According to new national research from the Out of Home Advertising Association of America (OAAA) and The Harris Poll...
Introducing Let’s DOOH This, by Smartify — a podcast for exploring the future of outdoor and retail media. Each episode will bring together voices from advertising, real estate, technology, and brand marketing to explore how Digital Out-of-Home (DOOH...
Smartify Media is now the exclusive provider of high-impact digital storefront displays for Leading Real Estate Companies of the World®, a global network of 550 market-leading real estate firms. Named 2025 Startup of the Year by the Advertising Club ...
In a campaign that feels just as native to the sidewalk as it does the screen, Venmo and TikTok Shop have collaborated to promote an experience that’s as seamless as it is social: paying with Venmo directly on TikTok Shop. But rather than confining t...
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In today’s hyper-competitive direct-to-consumer (DTC) market, success demands more than just digital savvy, it requires seamless integration across the physical and digital worlds. Factor Meals, the popular prepared meal delivery brand, is doing just...
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When we talk about what drives sales, most marketers jump straight to performance metrics—impressions, clicks, conversions. But the truth is, the metric that matters most is trust. Without it, performance is a short-lived spike; with it, brands build...
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In today’s crowded digital landscape, brands and local businesses alike are searching for ways to stand out, connect authentically, and make a lasting impact. That’s why more marketers are turning to Digital Out-of-Home (DOOH) advertising, which is a...
What makes digital out-of-home so powerful? According to Jeff Kennedy, founder of Maverix Advisory Group and former VP at LeadingRE, it’s the unmatched emotional connection created by customized, dynamic media. In this episode of Let’s DOOH This, Sma...
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Everyone is familiar with out-of-home advertising—the billboards on the highway, the signs in the airport, the posters in the subway. For real estate brokers and agents, yard signs, bus benches, and billboards have been common advertising outlets for...
