Factor Meals Is Serving Up an Omnichannel Marketing Masterclass Including DOOH

In today’s hyper-competitive direct-to-consumer (DTC) market, success demands more than just digital savvy, it requires seamless integration across the physical and digital worlds. Factor Meals, the popular prepared meal delivery brand, is doing just that with a full-funnel omnichannel marketing strategy. 

From Instagram to inboxes, from retargeting pixels to real-world digital panels, Factor is serving a consistent, compelling message across platforms.

An Omni-channel Strategy in Action

Factor Meals’ latest campaign is a perfect example of what’s possible when brands embrace a holistic view of the customer journey. Their media plan includes:

• - Paid Social – Targeted creative on platforms like Instagram and Facebook reaches health-conscious, time-strapped consumers scrolling for dinner inspiration.

• - Organic Search & SEO – Optimized content ensures Factor shows up when people search for phrases like “healthy prepared meals” or “meal delivery service.”

• - Programmatic & Retargeting – Online shoppers are re-engaged across the web with personalized ads that highlight meals they’ve viewed or ingredients they love.

• - Email & Direct Mail – Tactics that keep existing customers engaged while pulling prospective subscribers further down the funnel.

The Smartify DOOH network is helping Factor close the loop—bringing the campaign into the real world at key high-impact locations.

DOOH: The Physical Layer of Digital Campaigns

Factor’s use of Smartify’s digital screens in high-foot-traffic neighborhoods, retail corridors, and residential zones allows them to:

• - Reinforce Brand Recall – DOOH creates an additional touchpoint that builds familiarity outside the digital scroll.

• - Reach High-Intent Audiences – Screens near gyms, grocery stores, and commuter hubs allow Factor to meet customers where decisions are made—on the go.

• - Sync Messaging Across Channels – Creative seen in an Instagram story or retargeting ad is mirrored on the street, reinforcing consistency and recognition.

By extending their campaign to DOOH, Factor creates a 360-degree brand presence—online, on the street, and in the home.

Why It Works: Consistency, Frequency, and Context

Modern consumers encounter brands across multiple moments and mediums before making a purchase. Factor’s omnichannel approach ensures:

• - Consistency in messaging across every touchpoint

• - Frequency that keeps the brand top of mind

• - Contextual Relevance by showing up in physical environments where mealtime planning is on people’s minds

With Smartify, DOOH becomes another measurable, strategic layer in the funnel—bridging awareness and conversion through smart placement and timing.

Takeaway for DTC Brands

Factor Meals’ campaign is a blueprint for modern DTC marketing: break down the silos, integrate across channels, and use real-world media to extend your digital strategy.

By blending Smartify’s DOOH inventory into their omnichannel mix, Factor isn’t just building awareness—they’re driving action, recall, and loyalty. The screen in your pocket now works hand in hand with the screen on your street.

Interested in making DOOH part of your omni-channel strategy?
Smartify’s network helps brands like Factor meet consumers where they live, work, and shop—turning everyday moments into marketing wins.

Contact our team to learn more.