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Introducing Let’s DOOH This, by Smartify — a podcast for exploring the future of outdoor and retail media.
In the fast-moving world of media planning, one thing is crystal clear in 2025: Out-of-home (OOH) is no longer a supporting player—it’s the performance channel leading the charge. New data from Solomon Partners, released in June 2025, reveals that OO...
Smartify was recently named Startup of the Year by The Advertising Club of New York, a distinction highlighted on a large DOOH billboard in the heart of Times Square, the most iconic stage in media. This recognition is more than a professional achiev...
With our partners at Screenverse, Smartify's Digital Out-of-Home (DOOH) network played an important role in Nokia’s strategic advertising campaign, contributing to a +68% lift in purchase intent and demonstrating the power of targeted DOOH media in i...
