DOOH Builds Trust and Visibility for Real Estate Brokerages

Everyone is familiar with out-of-home advertising—the billboards on the highway, the signs in the airport, the posters in the subway. For real estate brokers and agents, yard signs, bus benches, and billboards have been common advertising outlets for years, and they worked because they made you part of the neighborhood. People saw your name enough times that when it came time to buy or sell, they thought of you.

Now that dynamic has shifted. Buyers and sellers live in a digital-first world.  Real estate professionals need to run Facebook campaigns, Instagram ads, and Google search to stay in front of people online. But here’s the challenge: online alone isn’t enough anymore. It’s crowded, scrollable, and skippable.

That’s where Digital Out-of-Home (DOOH) comes in.

Your face, your listings, and brokerage brand can now show up on the eye-level screens your clients walk past every day in the grocery store, at the gym, charging their car, grabbing coffee, or strolling down the street.  DOOH takes the technology, formats, and targeting of digital media and plants it firmly in the physical spaces where real estate decisions actually begin. DOOH has created the biggest local marketing opportunity real estate has seen in years.

What makes this so relevant to brokers and real estate agents right now is how dynamic, data-driven, and hyper-local DOOH allows you to:

• Promote listings, open houses, and brand on screens right in the neighborhoods where your clients live, work, and shop.
  
  
• Target by zip code, neighborhood, and venue type.
  
  
• Launch and adjust campaigns as simply: run a weekend push for an open house, then swap in new creative on Monday.

For real estate, that combination of volume, flexibility, and impact makes DOOH the most relevant and cost-effective visibility channel. It bridges the gap between online campaigns and the physical world where real estate decisions actually begin.

DOOH Builds Trust with Buyers and Sellers

The one thing real estate agents know better than anyone: trust closes deals. One study after another shows that one of the greatest benefits of digital out of home is the trust factor. According to the OAAA:

• 76% of consumers take action after seeing a digital out of home ad
• 68% of consumers have an interest in OOH ads for real estate
• 44% of consumers feel that ad messages driving the highest interest are those about local listings
• 38% are interested in ads about the types of home sold

The more people see your brand in their daily lives subconsciously builds trust. Few media channels deliver consumer trust as powerfully as digital out-of-home. It’s a high-impact ad format that meets customers where they physically are, without disrupting their daily routines.

Digital out-of-home bridges the gap between your online marketing and the real-world presence people trust. It reinforces what you’re already doing digitally, but makes it tangible in the places where your clients actually live, work, and make decisions. When it comes time to buy or sell they’ll feel like they already know you. 

DOOH helps brokerages recruit the way they sell: by being visible, local, and memorable in the real-world spaces that matter most.

Contact our team to learn more about hosting a display in your office or running a campaign for your business.