Smartify Takes Over Times Square

Smartify was recently named Startup of the Year by The Advertising Club of New York, a distinction highlighted on a large DOOH billboard in the heart of Times Square,  the most iconic stage in media.

This recognition is more than a professional achievement — it’s a spotlight on the transformation happening in the advertising world. Smartify was built on the belief that cities, communities, and commercial real estate hold untapped storytelling power. Our network of premium DOOH advertising screens brings that vision to life, connecting brands with audiences in meaningful, high-impact ways. DOOH is now in the spotlight not just as a format, but as a driver of innovation — blending physical presence, digital targeting, and contextual relevance. It's not just about screens — it's about impact.

To be recognized alongside industry powerhouses in creative, media, and technology reflects the strategic role that DOOH now plays in omni channel marketing, brand storytelling, and the reimagination of public space.

Pictured: Joe Kunigonis, CEO, Smartify, Oleg A. Vyadro, President, Smartify, Lenny Zappa, COO, Smartify; Elicia Greenberg, VP, Membership & Programs, The AdClub New York; Alex Cuevas, VP, Talent, BBDO Worldwide; David Sable, Vice Chairman, Stagwell. Not pictured: Matt Scheckner, Chairman, Advertising Week; and Kofi Amoo-Gottfried, CMO, DoorDash.

The AdClub of New York "People of the Year" Awards will be June 4th, 2025 at the Tribeca Rooftop in NYC.  Visit here  for information and tickets to the event.