Let's DOOH This, by Smartify, Episode 2: DOOH and the Evolution of Real Estate Marketing

What makes digital out-of-home so powerful? According to Jeff Kennedy, founder of Maverix Advisory Group and former VP at LeadingRE, it’s the unmatched emotional connection created by customized, dynamic media.

In this episode of Let’s DOOH This, Smartify CEO Joe Kunigonis sits down with Jeff to explore how real estate marketing is being reshaped by DOOH and retail media. Together, they cover:

• Why 98% of static billboards fail to connect emotionally — and why video wins.

• How digitizing real estate offices, storefronts, and gyms opens hyper-local advertising opportunities.

• The role of AI in enabling real-time audience targeting and delivering the right message at the right time.

• How dynamic digital media empowers agents and brokers to go beyond brand awareness into real engagement.

From evolving beyond backlit window displays to envisioning AI-driven personalization, this conversation dives into how DOOH is redefining real estate marketing strategies today — and what’s coming next.

👉 Listen now: