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Introducing Let’s DOOH This, by Smartify — a podcast for exploring the future of outdoor and retail media.
Each episode will bring together voices from advertising, real estate, technology, and brand marketing to explore how Digital Out-of-Home (DOOH) and Retail Media is reshaping the way we connect with audiences in the real world. From storefront to kiosk, we’ll dig into strategies, trends, and stories at the intersection of place-based media and digital innovation.
EPISODE 1: “Beyond the Screen: How DOOH Amplifies Omnichannel Strategy” Let’s DOOH This, by Smartify
In the debut episode of Let’s DOOH This, Smartify CEO Joe Kunigonis and SVP of Marketing Debbie Williams sit down with Jesse Wroblewski, founder of Generations Beyond and author of Marketing for Supervillains, to unpack how digital out-of-home (DOOH) advertising fits into the evolving omnichannel landscape.
They dive into: The Power of Omnichannel Marketing: Today’s marketers must “weaponize” data across multiple touchpoints—DOOH, TV, mobile, etc. to boost ad recall in a world where consumers are exposed to 10,000+ messages daily, and why DOOH Is Different: DOOH and retail media offer unmatched “always-on” visibility, unlike digital and print formats controlled by the consumer.
The group discusses how artificial intelligence will soon sit at the center of media planning, enabling hyper-targeted campaigns based on real-time environmental and behavioral context. Content Creation vs. Content Curation: The group emphasizes the looming challenge of content fatigue in a world of infinite media. The future, he argues, lies not just in creating content but in curating relevant experiences for each consumer using intelligent agents.
Whether you're a seasoned marketer or new to DOOH, this episode sets the tone for where the industry is headed—and why outdoor retail media is primed to be a cornerstone of omnichannel strategy. Watch/Listen here or subscribe on Spotify, YouTube, Apple Podcasts, or IHeart Radio.
