blog | Podcast

Digital Out of Home Advertising Has a Measurement Story. Does Your Media Plan?

The measurement tools are real, the inventory quality gap is wider than most plans account for, and the agencies winning on DOOH right now know the difference. This post breaks down what's changed, what still matters, and how to make the case to clie...

Podcast

Let's DOOH This: Episode 4: What Top Real Estate Brokerages Understand About Marketing in 2026 (That Most Don’t)

The real estate industry is at an inflection point. The advertising tactics that worked in 2010 don’t work anymore. Even the strategies that felt cutting-edge in 2025 are already losing effectiveness. AI has reshaped search. Paid social is crowded. A...

DOOH Advertising Podcast

Introducing: "Let's DOOH This" a Smartify Podcast

Introducing Let’s DOOH This, by Smartify — a podcast for exploring the future of outdoor and retail media. Each episode will bring together voices from advertising, real estate, technology, and brand marketing to explore how Digital Out-of-Home (DOOH...

Real Estate Marketing DOOH Advertising Podcast

Let's DOOH This, by Smartify, Episode 2: DOOH and the Evolution of Real Estate Marketing

What makes digital out-of-home so powerful? According to Jeff Kennedy, founder of Maverix Advisory Group and former VP at LeadingRE, it’s the unmatched emotional connection created by customized, dynamic media. In this episode of Let’s DOOH This, Sma...

Smartify Blog

Let's DOOH This: Episode 4: What Top Real Estate Brokerages Understand About Marketing in 2026 (That Most Don’t)

Introducing: "Let's DOOH This" a Smartify Podcast

Let's DOOH This, by Smartify, Episode 2: DOOH and the Evolution of Real Estate Marketing