Nokia & Smartify Media: A DOOH Advertising Success Story

With our partners at Screenverse, Smartify's  Digital Out-of-Home (DOOH) network played an important role in Nokia’s strategic advertising campaign, contributing to a +68% lift in purchase intent and demonstrating the power of targeted DOOH media in influencing brand consideration and loyalty.

Campaign Overview

In an effort to revitalize brand awareness, consideration, and consumer intent, Nokia launched a multi-channel DOOH campaign running from October 1, 2023, to November 20, 2023. The Smartify urban panel and retail media network played an integral part in this campaign by delivering highly engaging and visible DOOH advertising placements across prime pedestrian and in-store retail locations, ensuring maximum exposure to key audiences.

Utilizing Samsung's premium 55” digital displays, Nokia effectively engaged on-the-go consumers and shoppers, positioning the brand at the forefront of consumer consideration in a competitive mobile market.

The Study

To evaluate the impact of the DOOH campaign, a detailed brand study was conducted, focusing on three key performance indicators (KPIs):

1. Brand Awareness – The study found that Nokia maintained strong baseline recognition, with little change in overall awareness. This was expected given Nokia’s established reputation in the market.
2. Brand Consideration – A notable 23.5% increase in consideration was recorded, indicating that the DOOH campaign successfully improved consumer perception and interest in Nokia’s products.
3. Purchase Intent – The most significant outcome was a 68% increase in purchase intent, with a 102.7% surge in consumers planning to buy a Nokia device within the next six months.

These findings reinforce the effectiveness of well-placed DOOH media in driving consumer engagement.

Implications for DOOH Advertising

The Nokia Brand Study reveals the importance of targeted place-based DOOH media campaigns in strengthening brand perception and influencing consumer decision-making processes. By strategically placing Nokia’s advertisements in high-traffic environments, the campaign successfully re-engaged audiences and strengthened brand affinity.

The strong uplift in purchase intent demonstrates the unique ability of Smartify’s digital network to connect brands with consumers in meaningful and measurable ways. As the advertising landscape continues to evolve, DOOH remains a critical component in brand marketing strategies, delivering tangible results through impactful, real-world interactions.

This DOOH campaign has reaffirmed the effectiveness of digital out-of-home advertising in driving brand engagement and purchase consideration. As brands seek to optimize their marketing strategies, Smartify provides a scalable and dynamic solution to maximize reach and impact in today’s fast-paced retail and pedestrian environments.

DOOH advertising is a powerful tool for brands looking to boost awareness, consideration, and conversion. Contact us to learn more about working with Smartify to deliver high-performance advertising solutions that drive real business outcomes.