Smartify Blog

Digital out-of-home industry ideas, insights, inspiration, and case studies. 
Beyond Structures: DOOH’s Future Is Defined by Audiences
Beyond Structures: DOOH’s Future Is Defined by Audiences
For too long, the digital out-of-home (DOOH) industry has been defined by its containers — kiosks, EV chargers, windows, bus shelters, and walls — instead of its true value: the audiences we reach and the outcomes we create. After nearly three decade...
DOOH and The Evolution of Real Estate Marketing
DOOH and The Evolution of Real Estate Marketing

Real estate marketing has always relied on the power of visibility — signs in the window, flyers on the counter, listings in the local paper. But in a media landscape defined by real-time content and multi-channel engagement, traditional signage is n...

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