Smartify Blog
The New ROI: How Commercial Retail Properties Are Rethinking Ancillary Revenue
The conversation in commercial real estate has shifted. It's no longer just about rent per square foot. It's about what every square foot , and every surface, can generate. A recent ICSC feature spotlighted the growing pressure on commercial real est...
Beyond Structures: DOOH’s Future Is Defined by Audiences
For too long, the digital out-of-home (DOOH) industry has been defined by its containers — kiosks, EV chargers, windows, bus shelters, and walls — instead of its true value: the audiences we reach and the outcomes we create. After nearly three decade...
If Amazon and Walmart Can Do It, So Can You
Traditional retailers have historically focused on maximizing returns from products and services, while often underutilizing their physical space as an asset. Major retailers like Amazon and Walmart have discovered a new revenue stream by monetizing ...
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