Real estate marketing has always relied on the power of visibility — signs in the window, flyers on the counter, listings in the local paper. But in a media landscape defined by real-time content and multi-channel engagement, traditional signage is no longer enough. For forward-thinking brokerages, digital out-of-home (DOOH) is a trusted, effective way to connect with clients — not just online, but in the physical world where real estate decisions begin.
At Smartify, we’ve seen firsthand how brokerages are rethinking their approach to local marketing. With the right tools in place, office windows are becoming more than just displays — they’re dynamic communication hubs.
Digital out-of-home refers to digital screens placed in public-facing environments, everything from kiosks and transit shelters to retail storefronts and, increasingly, real estate offices. Unlike static signage, DOOH displays can be updated remotely and dynamically, showing new listings, highlighting agent profiles, featuring neighborhood content, or even spotlighting community events.
What makes DOOH especially relevant to real estate now is its ability to merge the visibility of physical media with the agility and data-driven power of digital advertising. In other words, it allows brokerages to maintain a strong street presence and stay responsive to what’s happening in the market — all without the lag time of printing or production.
There are a few key reasons DOOH is gaining traction in the real estate sector:
And perhaps most importantly, DOOH helps brokerages bridge the gap between digital campaigns and real-world engagement — reinforcing online efforts with in-person visibility.
Smartify works with real estate offices across the country to install digital displays in their storefronts and connect them to a larger DOOH network. What we’ve learned is that the most successful brokerages treat their screen not as a billboard, but as an extension of their brand and communication strategy. See our case study with RE/MAX Metro and Samsung.
Some use it to share timely content from their website or CRM. Others collaborate with local lenders or small businesses to display community-friendly messages alongside their own — creating shared value and deeper neighborhood roots. And nearly all of them benefit from increased foot traffic and stronger awareness in their immediate surroundings.
A unique advantage of DOOH is that it doesn’t stop at the office window. Content shown at one brokerage location can be extended to other screens nearby — including digital kiosks, retail displays, and even EV charging stations — offering scalable visibility for larger firms or regional campaigns.
For brokerages exploring DOOH, here are a few questions to guide the process:
As real estate continues to blend the digital and physical, brokerages that embrace DOOH are positioning themselves for smarter, more adaptive marketing. It’s not about replacing what works — it’s about adding a layer of visibility that reflects how today’s buyers and sellers navigate the world: visually, locally, and dynamically.
To learn more about how real estate offices are using DOOH to drive awareness and engagement, Contact our Team.