In this episode of Let’s DOOH This, Smartify Media CEO Joe Kunigonis sits down with industry legend David Sable, Vice Chairman of Stagwell and one of marketing’s most enduring creative voices.
Together, they explore what it really means to be human in a world increasingly defined by data, devices, and AI.
From the “Da Vinci Factor”—why artificial intelligence could never have painted The Last Supper—to the evolution of Out-of-Home (OOH) as the most human form of media, this conversation dives deep into the emotional, creative, and cultural roots of advertising.
Topics include:
Why AI enables, but doesn’t replace, creativity
The role of emotion and humanity in marketing
Why Gen Z is rediscovering the value of “real”
The evolution of OOH from cave walls to Smartify’s digital storefronts
How storytelling—not technology—is the timeless connector between brands and people
“Had there been AI in Da Vinci’s time, you’d get Giovanni, not Da Vinci. You can’t prompt for genius you don’t yet understand.” — David Sable
Check out this conversation that bridges centuries—from cave paintings to connected screens—and reminds us that marketing, at its core, is still about people.
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