Every home has a neighborhood. And the people most likely to buy it may already be there.
They’re grabbing coffee nearby, shopping at local stores, or going to the car wash just a few blocks away. They may not be actively searching for a home at that moment, but they could be the perfect buyer for your listing (or future seller).
Hyperlocal digital out-of-home (DOOH) advertising helps you reach those potential buyers where they already spend their time. Instead of relying solely on online listings and social media, you can put your brand in front of local audiences on digital screens throughout the surrounding community so you become a familiar face in the neighborhood.
When you're marketing a property, reaching more people isn't always the goal. Reaching the right people is.
A buyer looking for a home in Miami may not be interested in a property in another part of the state. But someone who already lives, works, shops, or spends time in the neighborhood could be much more likely to take an interest.
That’s what makes geo-targeted local advertising so valuable for real estate. It helps agents focus their marketing on the communities that matter most, whether they're trying to sell a specific property, attract new clients, or build their reputation in a local market.
Instead of paying to reach a broad audience, you can put your listings in front of people in the neighborhoods you want to reach.
Selling a home is only part of building a successful real estate business. You also need to make sure people know who you are and remember you when they're ready to buy or sell.
Geotargeted digital screens help you do both.
Give your listings more visibility. Put properties in front of people who already spend time in the surrounding neighborhood.
Build your name locally. When people see your name and branding around town, they become more familiar with you and your business.
Stay visible between transactions. Even when someone isn't ready to buy the property you're advertising, seeing your name can help make you a familiar face when they're ready to work with an agent.
Every listing is an opportunity to market both the property and the person selling it. A consistent presence in the community can help you build recognition that lasts beyond a single sale.
For brokerages, location-based advertising can extend your brand beyond your office and into the neighborhoods where your agents do business.
Promoting listings across local retail and lifestyle destinations helps reinforce your presence in the market and keeps your brand visible to prospective buyers, sellers, and future agents.
It also gives brokerages another way to support their teams. Providing agents with additional opportunities to promote their listings and personal brands can be a valuable benefit that helps differentiate your brokerage.
And when multiple listings are promoted across a market, those individual campaigns can contribute to a more consistent brand presence throughout the community.
Smartify REAL™ helps bring real estate marketing beyond the screen of a phone or computer and into the places people visit every day.
Listing and agent content created for participating brokerages is distributed across the broader Smartify network, including retail and lifestyle destinations, shopping centers, storefront displays, kiosks, and EV charging locations.
Here's what that means for agents and brokerages:
Reach local audiences in real life. Put your listings in front of people as they shop, run errands, and spend time in the neighborhoods surrounding your properties.
Make more of your existing marketing. Run campaigns featuring impactful videos that people may have seen on social media channels. You don’t have to create new content from scratch.
Build visibility for both properties and agents. Promote the home that's for sale while helping potential clients become more familiar with the agent behind the listing.
Give your brokerage a presence beyond the office. Expand your brand into the communities where your agents work and your clients live.
Showcase properties in premium environments. Smartify's digital out-of-home and retail media network offers high-quality placements designed to help your listings and brand stand out.
Start with the neighborhood you want to reach. Think about where local buyers spend their time, then consider how digital screens in those places can complement your existing marketing.
With Smartify REAL™, you can bring your listings into the real world and become a regular presence in the neighborhood.
Ready to put your listings where buyers already are?
Learn more about Smartify REAL™.