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The measurement tools are real, the inventory quality gap is wider than most plans account for, and the agencies winning on DOOH right now know the difference. This post breaks down what's changed, what still matters, and how to make the case to clie...
When leaders align on vision, innovation follows. That was the clear takeaway when Smartify Media’s co-founders Joe Kunigonis (CEO) and Lenny Zappa (COO) sat down with Screenverse co-founders Adam Malone (CEO) and David Weinfeld (President) to talk a...
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The boundaries between the digital and physical worlds are disappearing. As consumer behavior evolves, brands are focused on their presence beyond online platforms to capture attention in real-world environments. Some of the top recent advertisers on...
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In today's dynamic advertising landscape, urban panels have emerged as game-changers in Digital Out-of-Home (DOOH) advertising. At Smartify, we're witnessing firsthand how these innovative platforms are revolutionizing the way brands connect with urb...
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In the fast-moving world of media planning, one thing is crystal clear in 2025: Out-of-home (OOH) is no longer a supporting player—it’s the performance channel leading the charge. New data from Solomon Partners, released in June 2025, reveals that OO...
