Smartify + Screenverse: Powering the Future of Digital Out-of-Home

When leaders align on vision, innovation follows.

That was the clear takeaway when Smartify Media’s co-founders Joe Kunigonis (CEO) and Lenny Zappa (COO) sat down with Screenverse co-founders Adam Malone (CEO) and David Weinfeld (President)  to talk about their partnership and the bright future of Digital Out-of-Home (DOOH).

This isn’t just a collaboration—it’s a shared mission to shape the next era of media.

A Partnership Built on Vision and Velocity

“What gets us energized about being your partner is that you also want to be the biggest and the best.” – Adam Malone, Screenverse

Both Smartify and Screenverse are driven by a shared ambition to redefine what's possible in DOOH. This partnership goes beyond transactional—it’s built on mutual belief in each other’s visions, operational excellence, and a deep investment in growth-focused technology.

“Joe and his team trusted Adam and me from the earliest point. Together, we’ve worked in unison to push this flywheel—our growth fuels their expansion, and their expansion fuels our growth.” – David Weinfeld, Screenverse

Data-First, Technology-Forward

At the heart of both companies lies a commitment to data and technology—not just to operate screens, but to elevate the entire category.

“Smartify and Screenverse are both data-first companies. Our investments are grounded in the question: How can we grow the industry?” – Lenny Zappa, Smartify Media
“We want to be first-in-class as a display operating company and ensure Screenverse has the most elegant inventory in the country.”

This next evolution is "Out-of-Home 2.0”—fully digital, centrally managed, high-uptime networks backed by audited audience data and built for programmatic scale.

“We believe there’s a lot of growth and profitability in this next generation of DOOH—and Smartify encapsulates that idea beautifully.” – Adam Malone

Expansion at Scale, With Purpose

Smartify’s nationwide rollout of premium digital signage is one of the fastest-growing in the market.

Smartify is unique in its dual identity: a retail media network and a pure-play digital urban panel network. This allows Smartify to target audiences across 30+ verticals and markets—with purpose.

“There has to be a reason a display exists. It's about curating audiences across classifications—and that takes work, and partners like Screenverse to help us implement it.” – Joe Kunigonis

From Message Delivery to Emotional Connection

The future of DOOH isn’t just about impressions—it’s about impact.

“Digital out-of-home has so much potential beyond disseminating a message. It’s about making an emotional connection, creating engagement, and driving real transactions.” – Joe Kunigonis

With investments in best-in-class hardware and engaging, data-informed content, both companies are determined to elevate the standard of what a digital display can be.

“We owe it to the biggest brands in the world to invest in the best hardware. There’s a bigger purpose—people should walk down the street and see opportunity.” – Lenny Zappa

A Shared Future

The Smartify + Screenverse partnership is more than a business collaboration—it’s a shared effort to amplify the value of DOOH, to rethink how media is experienced in public space, and to make digital displays not just more common, but more meaningful.

Because when two mission-aligned teams come together to rethink media from the ground up—great things happen.

Watch the whole conversation: